ACMA's new regulation effective July 1 requiring SMS sender IDs to be registered, with unregistered senders marked as 'Unverified'. Discussion of whether messages should be blocked entirely rather than just labeled.
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While many Australians welcome the new ACMA regulation as a long-overdue weapon against rampant SMS fraud, some argue that merely labeling unregistered senders as "Unverified" is insufficient and advocate for blocking those messages entirely. Discussion highlights a desire for even deeper reforms, such as mandating the ability to reply "STOP" to branded messages that currently prevent easy opt-outs. Despite some skepticism regarding the government's motives, industry insiders clarify that the move is part of a necessary global trend to verify message origins and restore public trust in digital communication.
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