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Corporate ownership changes

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The community views corporate ownership changes at Stack Overflow as a case study in "enshittification," where the transition from a quality-driven public good to a monetization-focused business has alienated its most vital contributors. Commenters express a deep sense of betrayal, arguing that management prioritized short-term engagement and revenue over the robust moderation tools and community-building efforts that initially made the platform successful. While the 2021 sale for $1.8 billion is often described as a masterstroke of timing by the founders, many feel the current leadership has "sold out" the user base by neglecting technical debt and pivoting toward controversial AI partnerships. This shift has fundamentally broken the site's social contract, leaving long-time users to lament a platform that they feel has lost its soul to corporate extraction.

51 comments tagged with this topic

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Shog9 was probably the best person on staff in terms of awareness of the moderation problems and ability to come up with solutions. Unfortunately, the company abruptly stopped investing in the Q&A platform in ~2015 or so and shifted their development effort into monetization attempts like Jobs, Teams, Docs, Teams (again), etc. -- right around the time the moderation system started to run into serious scaling problems. There were plans, created by Shog and the rest of the community team, for sweeping overhauls to the moderation systems attempting to fix the problems, but they got shelved as the Q&A site was put in maintenance mode. It's definitely true that staff is to blame for the site's problems, but not Shog or any of the employees whose usernames you'd recognize as people who actually spent time in the community. Blame the managers who weren't users of the site, decided it wasn't important to the business, and ignored the problems.
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Blame the managers who weren't users of the site, decided it wasn't important to the business, and ignored the problems. This always cracks me up. I've seen it so many times, and so many books cover this... Classic statement is "never take your eye off the ball". Sure, you need to plan ahead. You need to move down a path. But take your eye off of today, and you won't get to tomorrow. Maybe they'll SCO it, and spend the next 10 years suing everyone and their LLM dog. You know, I wonder how the board and execs made out suing Linux related... things. End users were threatened too, compelled to pay... SO could be spun off into a neat tiger, nipping at everyone's toes.
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But was “today “ that profitable? Stack overflow always struck me as a great public good and a poor way to make money. If the current business makes very little money, it may not be worth the work.
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The answerers are just as much users as the questioners - possibly in fact more as they are the ones spending time whilst the askers often (especially the poor ones) just ask a question and then go away. Unfortunately the SO management want money and so want the fly away askers more than the answerers who provide the benefit of the site.
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That would entail a significant redesign of the underlying display engine... and an agreement of that being the correct direction at the corporate level. Unfortunately, after Jeff left I don't think there was that much upper management level support for "quality before quantity" After the sale it feels like it was "quantity and engagement will follow" and then "engagement through any means". Deleting and hiding questions or answers that aren't high quality... really would mean making most of the site hidden and that wouldn't help engagement at all.
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The site was a consensus of what Jeff and Joel and their associated blogging communities who started posting on Stack Overflow wanted. There was some tension between those two communities about what should be there, but that's where it started. In the early days, onboarding was done fairly actively with a reasonable amount of the community participating in answering and community moderation - shaping it. That portion of the community - both answering and moderating was key for onboarding. However, as Stack Overflow got popular, a smaller and smaller percent of the community was actively answering and participating in community moderation - and onboarding of new people became more and more difficult. Here I lay the responsibility nearly completely at the feet of corporate. The friction for moderation was increased at the same time that it became popular and thus harder for the community to moderate. Making it easier moderate and help people understand the site meant that either you needed a larger part of the now very large number of people participating on the site or the ease of community moderation needed to be dialed back. This is also where rudeness became more and more common. There are two parts to this - first rudeness takes no points to get to that level of moderation. It doesn't have any limited pool of votes that you deplete. Secondly, not everything was rude. With the smaller and smaller pool of community moderation people were shorter in their attempts to onboard a person. You couldn't write a paragraph in a comment and spend 10 minutes on one person when spending 1 minute on 10 different people was more likely to help someone . The shortness of responses was interpreted by the person asking was being perceived as rude. Lastly, StackOverflow was designed as a Q&A site and attempted to minimize some of the things that were seen as failings described in A Group Is Its Own Worst Enemy ( https://news.ycombinator.com/item?id=23723205 ) - Clay Shirky was a mentor of Jeff and was on the original Stack Overflow board. It tried (and for a long time succeeded at) handling scale... though when Stack Overflow's ability to handle scale failed, it was the moderation tools and the ability for the people participating in community moderation to help surface the good questions to be answered and have the questions that needed work to be properly answerable in the Q&A format that Stack Overflow was designed around (not in a forum format) that suffered.
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> When a question gets closed before an answer comes in, the OP has nine days to fix it before it gets deleted automatically by the system. One of the bigger problems with the site's moderation systems was that 1) this system was incredibly opaque and unintuitive to new users, 2) the reopen queue was almost useless, leading to a very small percentage of closed questions ever getting reopened, and 3) even if a question did get reopened, it would be buried thousands of posts down the front page and answerers would likely never see it. There were many plans and proposals to overhaul this system -- better "on hold" UI that would walk users through the process of revising their question, and a revamp of the review queues aimed at making them effective at pushing content towards reopening. These efforts got as far as the "triage" queue, which did little to help new users without the several other review queues that were planned to be downstream of it but scrapped as SE abruptly stopped working on improvements to the site. Management should have been aggressively chasing metrics like "percentage of closed questions that get reopened" and "number of new users whose first question is well-received and answered". But it wasn't a priority for them, and the outcome is unsurprising.
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Yes. The "on hold" change got reversed because new users apparently just found it confusing. Other attempts to communicate have not worked because the company and the community are separate entities (and the company has more recently shown itself to be downright hostile to the community). We cannot communicate this system better because even moderators do not have access to update the documentation . The best we can really do is write posts on the meta site and hope people find them, and operate the "customer service desk" there where people get the bad news. But a lot of the time people really just don't read anyway. Especially when they get question-banned; they are sent messages that include links explaining the situation, and they ask on the meta site about things that are clearly explained in those links. (And they sometimes come up with strange theories about it that are directly contradicted by the information given to them. E.g. just the other day we had https://meta.stackoverflow.com/questions/437859 .)
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The fundamental value proposition of SO is getting an answer to a question For me, the value was writing answers on topics I was interested in…and internet points as feedback on their quality. When SE abandoned their app, it broke my habit.
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The meta post describing the policy of banning AI-generated answers from the site ( https://meta.stackoverflow.com/questions/421831 ) is the most popular of all time. Company interference with moderator attempts to enforce that policy lead to a moderator strike. The community is vehemently against the company's current repeated attempts to sneak AI into the system, which have repeatedly produced embarrassing results (see for example https://meta.stackoverflow.com/questions/425081 and https://meta.stackoverflow.com/questions/425162 ; https://meta.stackoverflow.com/questions/427807 ; https://meta.stackoverflow.com/questions/425766 etc.). What you propose is a complete non-starter.
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I believe that this tension about what type of questions was baked into the very foundation of StackOverflow. https://www.joelonsoftware.com/2008/09/15/stack-overflow-lau... > What kind of questions are appropriate? Well, thanks to the tagging system, we can be rather broad with that. As long as questions are appropriately tagged, I think it’s okay to be off topic as long as what you’re asking about is of interest to people who make software. But it does have to be a question. Stack Overflow isn’t a good place for imponderables, or public service announcements, or vague complaints, or storytelling. vs https://blog.codinghorror.com/introducing-stackoverflow-com/ > Stackoverflow is sort of like the anti-experts-exchange (minus the nausea-inducing sleaze and quasi-legal search engine gaming) meets wikipedia meets programming reddit. It is by programmers, for programmers, with the ultimate intent of collectively increasing the sum total of good programming knowledge in the world. No matter what programming language you use, or what operating system you call home. Better programming is our goal. (the emphasis on "good" is in the original) And this can be seen in the revision history of https://stackoverflow.com/posts/1003841/revisions (take note of revision 1 and the moderation actions 2011) --- Questions that are fun and slightly outside of the intended domain of the site are manageable ... if there is sufficient moderation to keep those types of questions from sucking up all available resources. That was the first failing of NotProgrammingRelated.StackExchange ... later Programming.StackExchange ... later SoftwareEngineering.StackExchange. The fun things, while they were fun took way more moderation resources than was available. People would ask a fun question, get a good bit of rep - but then not help in curating those questions. "What is your favorite book" would get countless answers... and then people would keep posting the same answers rather than reading all of them themselves and voting to cause the "good" content to bubble up to the top. That's why TeX can have https://tex.stackexchange.com/questions/tagged/fun and MathOverflow can have https://mathoverflow.net/questions/tagged/soft-question and https://mathoverflow.net/questions/tagged/big-list -- there is a very high ratio for the active in moderation to active users. Stack Overflow kind of had this at its start... but over time the "what is acceptable moderation" was curtailed more and more - especially in the face of more and more questions that should be closed. While fun questions are fun... the "I have 30 minutes free before my next meeting want to help someone and see a good question" is something that became increasingly difficult. The "Keep all the questions" ideal made that harder and so fewer and fewer of the - lets call them "atwoodians" remained. From where I sit, that change in corporate policy was completely solidified when Jeff left. As moderation and curation restricted (changing the close reasons to more and more specific things - "it's not on that list, so you can't close it") meant that the content that was not as well thought out but did match the rules became more and more prevalent and overwhelmed the ability for the "spolskyites" to close since so many of the atwoodians have left. What remained where shells of rules that were the "truce" in the tension between the atwoodians and spolskyites and a few people trying to fight the oncoming tide of poorly asked questions with insufficient and neglected tooling. As the tide of questions went out and corporate realized that there was necessary moderation that wasn't happening because of the higher standards from the earlier days they tried to make it easier. The golden hammer of duplication was a powerful one - though misused in many cases. The "this question closes now because its poorly asked and similar to that other canonical one that works through the issue" was far easier than "close as {something}" that requires another four people to take note of it before the question gets an answer from the Fastest Gun in the West. Later the number of people needed was changed from needing five people to three, but by then there was tide was in retreat. Corporate, seeing things there were fewer questions being asked measured this as engagement - and has tried things to increase engagement rather than good questions. However, those "let's increase engagement" efforts were also done with even more of a moderation burden upon the community without the tooling to fix the problems or help the diminishing number of people who were participating in moderating and curating the content of the site.
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Jeff was the author of https://stackoverflow.blog/2011/06/13/optimizing-for-pearls-... and was more focused on quality than community - his vision was the library. Joel was indeed more community minded - though part of that community mindedness was also more expectations of community moderation than what the tooling was able to scale for. And yes, they both were to blame for gamification - though part of that was the Web 2.0 ideals of the time and the hook to keep a person coming back to it. It was part of the question that was to be answered "how do you separate the core group from the general participants on a site?" ... and that brings me to "people need to read A Group Is Its Own Worst Enemy" ( https://news.ycombinator.com/item?id=23723205 ) to understand how it shaped Stack Overflow. https://blog.codinghorror.com/its-clay-shirkys-internet-we-j... (2008) https://web.archive.org/web/20110827205048/https://stackover... (Podcast #23 from 2011) Atwood: Maybe. But the cool thing about this is this is not just me, because that would be boring. It is actually me and Clay Shirky. You know, Clay Shirky is one of my heroes. Spolsky: Oh... Atwood: Yeah I know, it's awesome. So we get to talk about like building communities online and I get to talk about StackOverflow, you know, and all the lessons we've learned and, get to present with Clay. Obviously he's an expert so. That's one of the people that I have emailed actually, because I thought that would be good, because he is from New-York city as well. So we could A) show him the site and B) talk about the thing we are going to do together in March, because he needs to see the site to have some context. I mean I did meet him and talk to him about this earlier a few months ago, I think I mentioned it on the podcasts. But that was before we had sort of even going to beta, so there's really not a lot to show him. But I would love to show him in person. So we'll see if I'll hear back from him, I do not know. https://meta.stackexchange.com/questions/105232/clay-shirkys... (2011) 2014 sounds about right for when it peaked... it was also when a lot of things hit the fan one after another. General stress, the decline of community moderation. The dup hammer was a way to try to reduce the amount of close votes needed - but in doing so it became "everything is a nail" when the dup hammer. It was used to close poor questions as dups of other questions ... and rather than making it easier to close questions that didn't fit well, corporate allowed the "everything is a dup" problem to fester. That also then made Stack Overflow's search become worse. Consider https://meta.stackoverflow.com/a/262080 which provides itself as a timestamp of 2014... How much traffic do the questions that get duped to something bring? Especially the (currently) 410 questions linked to the Java NPE question. That question now has 10,356 questions linked to it... and that's part of the "why search quality is going down" - because poor questions were getting linked and not deleted. Search went downhill, dupe hammer was over used because regular close votes took too long because community moderation was going down, which in turn caused people to be grumpy about "closed as dup" rather than "your question looks like it is about X, but lacks an MCVE to be able to verify that... so close it as a dup of X rather than needing 5 votes to get an MCVE close.. which would have been more helpful in guiding a user - but would mean people would start doing FGITW to answer it maybe and you'd get it as a dup of something else instead." All sorts of problems around that time.
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> What I always appreciate about SO is the dialogue between commenters. Stack Overflow is explicitly not for "dialogue", recent experiments (which are generally not well received by the regulars on the meta site) notwithstanding. The purpose of the comments on questions is to help refine the question and ensure it meets standards, and in some cases serve other meta purposes like pointing at different-but-related questions to help future readers find what they're looking for. Comments are generally subject to deletion at any time and were originally designed to be visually minimal. They are not part of the core experience. Of course, the new ownership is undoing all of that, because of engagement metrics and such.
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I think there's a basic problem that the original revenue model for the site just didn't work (I mean, they wouldn't have shut down Stack Overflow Jobs if that actually made them any money) and anything they were able to do to fix that pissed people off.
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Stack Overflow Jobs was a superb, uncluttered, direct interface to the hiring manager, with accurate details about a position. So when they canned it (but kept their advertising revenue stream plus started "SO for Teams" in 2018), that was a major canary that the whole revenue model wasn't viable, at least for independent developers.
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Well I think part of the problem here is that, by all accounts, developers loved it, but they're not the actual paying customer.
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If SO wanted to keep experienced developers on their site and contributing content for free, it shouldn't have been unthinkable to find some model to fund SO Jobs. Yahoo is one cautionary tale of what happens when a site pursues more or lower-quality advertising revenue without regard for losing users. "Sunsetting Jobs & Developer Story" 3/2022 https://meta.stackoverflow.com/questions/415293/sunsetting-j...
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It doesn't have anything to do with LLMs. It has to do with shifting one's focus from doing good things to making money. Joel did that, and SO failed because of it. Joel promised the answering community he wouldn't sell SO out from under them, but then he did. And so the toxicity at the top trickled down into the community. Those with integrity left the community and only toxic, selfcentered people remained to destroy what was left in effort to salvage what little there was left for themselves. Mods didn't dupe questions to help the community. They did it to keep their own answers at the top on the rankings.
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How did Joel sell out? Curious as I’m not aware of any monetary changes. I watched Joel several times support completely brain dead policies in the meta discussions which really set the rules and tone. So my respect there is low.
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He and Jeff made it abundantly clear their mission was to destroy the sex change site because that site was immoral for monetizing the benevolence of the community who answered the questions. "Knowledge should be free" they said. "You shouldn't make money off stuff like this," they said. Plenty of links and backstory in my other comments.
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They literally sold: https://arstechnica.com/gadgets/2021/06/stack-overflow-sold-...
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My argument is that it stops being a community when it becomes a business.
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> For all their flaws, LLMs are so much better. For now. They still need to be enshitted.
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Direct enshittification is intentional and wouldn’t affect open models. Indirect pollution via AI slop in the input and the same content manipulation mechanisms as SEO hacking is still a threat for open models.
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Doesn't help when the ads are a layer above the model.
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Yeah just wait for the ads
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I wonder what is the role of moderating duplicate questions. More time passes - more existing data there is and less need for new questions. If you moderate duplicate questions, will they disappear from these charts? Is this decline actually logical? 2020 there was new CEO and moderator council was formed: https://stackoverflow.blog/2020/01/21/scripting-the-future-o...
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Use of GPT3 among programmers started 2021 with GitHub Copilot which preceded ChatGPT. I agree the toxic moderation (and tone-deaf ownership!) initiated the slower decline earlier that then turned into the LLM landslide. Tbf SO also suffered from its own success as a knowledgebase where the easy pickings were long gone by then.
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Why did SO decide to do that to us? to not invest in ai and then, iirc, claim our contributions their ownership. i sometimes go back to answers i gave, even when answered my own questions.
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Decide to do what? SO didn't claim contributions. They're still CC-BY-SA https://stackoverflow.com/help/licensing AFAICT all they did is stop providing dumps. That doesn't change the license. I was very active, In fact I'm actually upset at myself for spending so much time there. That said, I always thought I was getting fair value. They provided free hosting, I got answers and got to contribute answers for others.
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The first actually insightful comment under the OP. I agree all of it. If SO manages to stay online, it'll still be there for #2 people to present their problems. Don't underestimate the number of bored people still scouring the site for puzzles to solve. SE Inc, the company, are trying all kinds of things to revitalize the site, in the service of ad revenue. They even introduced types of questions that are entirely exempt from moderation. Those posts feel literally like reddit or any other forum. Threaded discussions, no negative scores, ... If SE Inc decides to call it quits and shut the place down and freeze it into a dataset, or sell it to some SEO company, that would be a loss.
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While AI might have amplified the end, the drop-off preceded significant AI usage for coding. So some possible reasons: - Success: all the basic questions were answered, and the complex questions are hard to ask. - Ownership: In its heyday, projects used SoF for their support channel because it meant they don't have to answer twice. Now projects prefer to isolate dependencies to github and not lose control over messaging to over-eager users. - Incentives: Good SoF karma was a distinguishing feature in employment searches. Now it wouldn't make a difference, and is viewed as being too easy to scam - Demand: Fewer new projects. We're past the days of Javascript and devops churn. - Community: tight job markets make people less community-oriented Some non-reasons: - Competition (aside from AI at the end): SoF pretty much killed the competition in that niche (kind of like craigslist).
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Seems like the exit was very well timed. https://meta.stackoverflow.com/questions/408138/what-will-ha...
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Another plausible explanation is that the new owners didn’t develop the community in a good way. Instead of fixing the myriad of issues that were obvious to almost all contributors they instead basically let it die?
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The new owners (well, not really new any more) are focused on adding AI to SO because it's the current hotness, and making other changes to try to extract more money that they're completely ignoring the community's issues and objections to their changes, which tend to be half-assed and full of bugs.
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Love this comment [1] under the post > $1.8 billion? So do those of us who contribute get any of that? 1. https://meta.stackoverflow.com/questions/408138/what-will-ha...
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I recall when they disabled the data export a few years ago [0], March 2023. Almost certainly did this in response to the metrics they were seeing, but it accelerated the decline [1]. [0] https://meta.stackexchange.com/questions/389922/june-2023-da... [1] https://data.stackexchange.com/stackoverflow/query/edit/1926...
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Should probably email this to the CEO of SO
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StackExchange forgot who made them successful long ago. This is what they sowed. I don't have any remorse, only pity. When Hans Passant (OGs will know) left, followed by SE doing literally nothing, that was the first clue for me personally that SE stopped caring. That said, it is a bit shocking how close to zero it is.
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Yup. This, to me, provides another explanation for why the social contract is being used as toilet paper by the owner class. They literally see the writing on the wall.
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Recently they've chucked out their own servers: https://stackoverflow.blog/2025/12/24/the-great-unracking-sa...
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Seems like the sharp decline started shortly after they were sold to a private equity firm.
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The founders made the right move selling it when they did. No way that site is worth $1.8 billion now.
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Spolsky and co. sold SO in 2021 - timing IS everything.
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This is a great example of how free content was exploited by LLMs and used against oneself to an ultimate destruction. Every content creator should be terrified of leaving their content out for free and I think it will bring on a new age of permanent paywalls and licensing agreements to Google and others, with particular ways of forcing page clicks to the original content creators.
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Acquired in June 2021 for $1.8 billion usd. Hurts but acquirer Naspers is a prolific tech investor, its stake in TenCent is worth > $150B usd today.
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Looks like they sold right before the end. Wonder whether the AI deals they've struck make up for the difference
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StackOverflow was immediately dead for me the day they declared that AI sellout of theirs. Pathetic thieves, they won't even allow deleting my own answers after that. Not that it would make the models unlearn my data, of course, but I wanted to do so out of principle. https://meta.stackexchange.com/questions/399619/our-partners...
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I mean, I kinda of miss it. But man it was a hostile place for newcomers. Only ever asked one question and I tried to answer more than a handful but never really clicked with the site. I do wonder if it would have faired better under the original ownership before it was sold in 2021-06-02.
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Now the real question is... Which AI company will acquire whats left of StackOverflow and all the years of question/answer data?
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It is already acquired. https://meta.stackexchange.com/questions/399619/our-partners...