Summarizer

One Strike Policy

User behavior of immediately disabling all notifications from apps that send spam once, complete notification blacklisting as solution

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Frustrated by the intrusive nature of modern mobile marketing, many users have adopted a strict "one-strike" policy where a single promotional alert results in the immediate silencing or total deletion of the offending app. While this approach effectively reclaims digital attention, it creates a difficult dilemma for "captive" users who must tolerate spam from essential utility or delivery apps that are necessary for daily life. To resolve this tension, there is growing interest in advanced technical solutions, such as on-device LLM filtering or temporary notification windows, which could intelligently separate urgent functional alerts from unwanted advertisements.

5 comments tagged with this topic

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I remember when I first started seeing obvious ads in notifications and assumed Apple would come down hard. I wish I had been right. If any app abuses the notifications at all I turn them all off, that's the only way to stop it. If the notifications are required for the app's operation, well, then I have to delete the app. Society has fucked itself over allowing these to exist.
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I've been happy with the solution of switching off notifications from apps that interrupt me with promotions - one strike and they're out. The remaining notifications are _still_ frequent enough that no single app can expect to get my attention with a single buzz. It's not like apps don't upsell to when I _open_ them and have to swipe away ads before I can use them. So why give them another channel? 25-years ago me is going to roll his eyes so hard, but you know where I don't mind slightly-targeted ads? My email & my doormat. Send me a catalogue, I love a catalogue.
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> I've been happy with the solution of switching off notifications from apps that interrupt me with promotions - one strike and they're out. I have exactly the same policy. But in my case I am forced to keep notifications enabled from apps like MyGate (since nobody would be able to visit me without it) and I have no say in the matter - my gated society uses it and my only way out is to pay for the app itself.
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I also do my best to stick to a "one strike and they're out" personal policy. But I also have apps that push marketing through notifications _and_ are urgent on a reoccurring basis (usually delivery or rideshare apps). For those, I'd love if there was a system notification setting (per app) for "allow notifications from this all for the next X hours" _and_ a simple UX to make that happen.
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yes! I looked into implementing adblock on the iPhone notification tray and it didn't look like it was possible. Glad someone is working on it for android. Apps shouldn't be allowed to send notifications for Ads! I give any app on my phone one chance to be annoying and then turn them off. This feels like something where we should be able to use an on device classifier or even LLM to bucket notifications, similar to a spam inbox. Even better if they can pull any potential coupons out for use later without flavor text from the notification itself.