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<topic>
Marketing Hype and Astroturfing # Accusations that the original post and similar recent content represent a coordinated marketing campaign by Anthropic, with users expressing distrust of 'influencer' style posts and potential conflicts of interest from the tool's creator.
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<comments_about_topic>
1. > I see Bay area startups pushing 996 and requiring living in the Bay area because of the importance of working in an office to reduce communication hurdles.

This is toxic behavior by these companies, and is not backed by any empirical data that I’ve ever seen. It should be shunned and called out.

As far as the remainder of your post, I think you’ve uncovered solid evidence that the abilities of LLMs to code on their own, without human planning, architecting, and constant correction, is significantly oversold by most of the companies pushing the tech.

2. > I don’t think it’s industry-wide yet, but it will be relatively soon.

> Check back in on your assessment in a year.

We’ve all read that, and claims grander than that, multiple times over the past few years. And next year someone will say it again.

3. I think the Deepseek moment that everyone started trying Deepseek and chain of thought was the weekend of 1/25/25 and 1/26/25.

The progress lived up to the hype the past year. To say otherwise is to be either intellectually dishonest or you just didn't bother using the tools in order to feel how much progress was made.

I just went back to a project that I remember the models struggled with. It felt like years ago but it was from July. Even July to now is night and day different.

4. > To say otherwise is to be either intellectually dishonest or you just didn't bother using the tools

We can’t have a proper discussion if you start by making wrong and uninformed statements about a stranger and promptly assert that you believe anyone who disagrees with you is either malicious or wilfully ignorant. People can experience the same things and still reach different conclusions or have different opinions.

When the same revolutionary messaging is touted over and over with revised dates whenever the previous prediction hasn’t panned out, anyone is justified in not buying that “this time is different” when that has been said multiple times before.

It’s the boy who cried wolf. Sure, maybe someday it will be true, but save it for when it is instead of repeatedly saying “next year”, “in the next five years”.

https://en.wikipedia.org/wiki/The_Boy_Who_Cried_Wolf

https://en.wikipedia.org/wiki/List_of_predictions_for_autono...

5. This is just the creator of Claude Code overselling Claude Code

6. The captive audience is not you, it's people salivating at the train of thought where they can 100x productivity of whatever and push those features that will get paying customers so they can get bought from private equity and ride out on the sunset. This whole thing is existential dread on a global scale, driven by sociopaths and everyone is just unable to not bend over.

7. Painfully true. A lot of YouTube on LLM coding tools has become just that. Make quick bucks, look it generated a dashboard of some sort (why is it always dashboards?) and a high polished story of someone vibing a copy of a successful Saas and selling it off for a million.

A shame really, for there are good resources for better making use of LLMs in coding.

8. It's all smokes really. Claude Code is an unreliable piece of software and yet one of the better ones in LLM-Coding. ( https://github.com/anthropics/claude-code/issues ). That and I highly suspect it's mostly engineers who are working on it instead of LLMs. Google itself with all its resources and engineers can't come up with a half-decent CLI for coding.

Reminder: The guy works for Claude. Claude is over-hyping LLMs. That's like a Jeweler dealer assistant telling you how Gold chains helped his romantic life.

9. Let’s not forget the massive bias in the author: for all we know this post is a thinly veiled marketing pitch for “how to use the most tokens from your AI provider and ramp up your bill.”

This isn’t about being the most productive or having the best workflow, it’s about maximizing how much Claude is a part of your workflow.

10. > This is interesting to hear, but I don't understand how this workflow actually works

The cynic in me is it's a marketing pitch to sell "see this is way cheaper than 10 devs!". The "agent" thing leans heavily into bean counter CTO/CIO marketing.

11. Claude is absolutely plastering Facebook with this bullshit.

Every PR Claude makes needs to be reviewed. Every single one. So great! You have 10 instances of Claude doing things. Great! You're still going to need to do 10 reviews.

12. Facebook, Reddit, and LinkedIn are all being heavily astroturfed by Anthropic people to oversell the usefulness of Claude Code. It's actually wild.

13. I am surprised by how many people don't know that Claude Code is an excellent product. Nevertheless, PR / influencer astroturfing makes me not want to use a product, which is why I use Claude in the first place and not any OpenAi products.

14. It is an excellent product but the narrative being pushed is that there's something unique about Claude Code, as if ChatGPT or Gemini don't have exactly the same thing.

15. It's interesting to see this sentiment, given there are literal dozens of people I know in person who have no affiliations with Anthropic, living in Tokyo, and rave about Claude Code. It is good. Not perfect, but it does a lot of good stuff that we couldn't do before because of time restrictions.

16. This site seems astroturfed too. But tbh it's pretty good marketing compared to just buying ads.

17. > I don't know why people keep believing those wild unproven claims from actors who have everything to gain from you believing them.

It's grifters all the way down. The majority of people pushing this narrative have vested interests, either because they own some AI shovelware company or are employed by one of the AI shovelware companies. Anthropic specifically is running guerilla marketing campaigns fucking everywhere at the moment, it's why every single one of these types of spammed posts reads the same way. They've also switched up a bit of late, they stopped going with the "It makes me a 10x engineer!" BS (though you still see plenty of that) and are instead going with this weird "I can finally have fun developing again!" narrative instead, I guess trying to cater to the ex-devs that are now managers or whatever.

What happens is you get juniors and non-technical people seeing big numbers and being like "Wow, that's so impressive!" without stopping to think for 5 seconds what the kind of number they're trying to push even actually means. 100 PRs is absurd unless they're tiny oneliners, and even if they were tiny changes, there's 0 chance anyone is looking at the code being shat out here.

18. Couple things stand out to me:

1) everyone on the team uses Claude code differently.

2) Claude Code has been around for almost a year and is being built by an entire team, yet doesn't seem to have benefited from this approach. The program is becoming buggier and less reliable over time, and development speed seems indistinguishable from anything else.

3) Everything this person says should be taken with a massive grain of salt considering their various conflicts of interest.

19. >Everything this person says should be taken with a massive grain of salt considering their various conflicts of interest.

Exactly, he has to dogfood it. He can't just say "actually this is a massively annoying way of developing software and probably slows me down".

20. He also has very clear incentives to not only promote it, but believe in it .

21. I also find it odd that despite a whole team of people working on Claude Code with Claude Code, which should make them immensely productive, there are still glaring gaps. Like, why doesn’t Claude Code on Web have the plan mode? The model already knows how to use it, it’s just a UI change.

Normally I would cut them some slack but it doesn’t really make sense, couldn’t someone kick off a PR today and get it done?

22. > Claude Code has been around for almost a year and is being built by an entire team, yet doesn't seem to have benefited from this approach. The program is becoming buggier and less reliable over time, and development speed seems indistinguishable from anything else.

Shhh, this is not what you’re supposed to look at.

Look! Bazillion more agents! Gorrilion more agents! Productivity! Fire those lazy code monkeys, buy our product! Make me riiiich.

23. Don't give up to the facade just yet.

This is the creator of a product saying how good it is.

If you've worked anywhere professionally you know how every place has its problems, where people just lie constantly about things?

Yeah.

Keep at it and see where things go.

I'm also a dev a bit overwhelmed by all of this talk, at my job I've tried quite a few things and I'm still mostly just using copilot for auto complete and very small tasks that I review throughly, everything else is manually.

If this is indeed the future I also don't wanna be a part of it and will switch to another career, but all this talk seems to come only from the people who actually built these things.

24. Yeah, doesn't this guy work for Anthropic? He'd get to use 10x Opus 4.5 for free.

25. This feels like the desperate, look at me! post, which is the exact opposite of Andrej Karpathy's recent tweet[0] about feeling left behind as a programmer, as covered on Hacker News[1].

I guess would want to see how sustainable this 5 parallel AI effort is, and are there demonstrably positive outcomes. There are plenty of "I one-shotted this" examples of something that already (mostly) existed, which are very impressive in their own right, but I haven't seen a lot of truly novel creations.

[0] https://x.com/karpathy/status/2004607146781278521

[1] https://news.ycombinator.com/item?id=46395714

26. I wonder what sort of problems you must have to get this upset about the creator of a particular software telling people how they personally use that software

Personally I keep open several tabs of CC but it's not often that more than one or two of them would be running at the same time. It's just to keep particular context around for different parts of the same application since it's quite big (I don't use CC for creating new projects). For example if I had it work on a feature and then I realized there was a bug or an adjustment in the same files that needed to be made then I can just go back to that tab hours or maybe even days later without digging through history

27. > I assume "what sort of problems you must have" was directed at me.

I don't really have any sort of personal problem with Boris' post, if what your inflammatory statement was implying.

I also think it was a fairly good description of his workflow, technically speaking, but also glosses over the actual monetary costs of what he is doing, and also as noted above, doesn't really describe the actual outcomes other than a lot of PRs.

28. Needlessly condescending post of someone sharing their self-proclaimed vanilla setup of iterm with a handful of tabs.

But hey, if it makes you happy.

29. The PostToolUse hook tip for formatting Claude's code is the only actual tip here. Everything else reads like marketing copy.

30. Absolute madness and no thank you.

Have others not noticed the extremely obvious astroturfing campaign specifically promoting Claude code that is mostly happening on X in recent days/weeks?

31. It’s his marketing budget.

32. The amount of people holding strong opinions on LLMs who openly admit they have not tried the state of the art tools is so high on Hacker news right now, that it's refreshing to get actual updates from the tool's creators.

I read a comment yesterday that said something like "many people tried LLMs early on, it was kind of janky and so they gave up, thinking LLMs are bad". They were probably right at the time, but the tech _has_ improved since then, while those opinions have not changed much.

So, yes claude code and sonnet/opus 4.5 is another step change that you should try out. For $20/month you can run claude code in the terminal and regular claude on the web app.

33. "My setup might be surprisingly vanilla! Claude Code works great out of the box, so I personally don't customize it much. "

Well, of course he doesn't need to customize it. It's already working the way he wants it, seeing as how he created it

34. Another Claude related article. It's starting to feel like spam now.

35. > [I'm] the creator of Claude Code.

but also

> Claude Code works great out of the box, so I personally don't customize it much.

Am I the only one to notice the irony of this juxtaposition?

36. What’s ironic? He made a good product that works well without needing to configure it?

37. I'm a heavy claude code user but this is starting to smell like BS. There is nothing special in claude code, opus is a good model and with lots of requests it can give good results. There is nothing unique to it.
</comments_about_topic>

Write a concise, engaging paragraph (3-5 sentences) summarizing the key points and perspectives in these comments about the topic. Focus on the most interesting viewpoints. Do not use bullet points—write flowing prose.

topic

Marketing Hype and Astroturfing # Accusations that the original post and similar recent content represent a coordinated marketing campaign by Anthropic, with users expressing distrust of 'influencer' style posts and potential conflicts of interest from the tool's creator.

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